DA

Diana ABI HACHEM

Professional experiences

Directrice generale

Ninety Degrees , Beirut - Permanent contract

From May 2019 to Today

- Growing revenues.
- Strengthening products and services.
- Focusing on the Financial Management of the business.
- Developing employees of the company.
- Communicating with customers’ shareholder and media (offline/online).
- Administrative Management of various aspects of the business.
- Management of company assets and ensuring ongoing maintenance and value preservation.
- Event Management

Corporate communication senior officer

Byblos Bank , Beyrouth - Permanent contract

From May 2016 to April 2019

- Responsible for planning, executing and evaluating Corporate Communication projects.
- Optimize brand visibility and exposure.
- Set clear and specific objectives for each communication activity.
- Give detailed briefs to internal and external parties and monitor the day-to-day work related to each task.
- Evaluate each activity when completed based on the set objectives and performance indicators.
- Prepare wrap-up reports detailing what has been done.

Corporate communication officer and events planner

Holdal Group , Beirut - Permanent contract

From April 2012 to March 2016

- Plan carefully, measure progress and effectiveness, manage and agreed budget for the year.
- Enhance and manage offline communication activities.
- Connect creatively and proactively with external customers.
- To flesh out the profile of “the company behind the brand”.
- Repackage the internal communication methodology.
- Oversee the social media platforms of the company.
- Successful Management and Leadership for the implementation of the Corporate Social Responsibilities strategy.
- Plan, follow-up and execute all brands and Corporate events.

Marketing coordinator

Holdal Group , Beirut - Permanent contract

From March 2010 to April 2012

- Managing a portfolio of different Perfumes, Cosmetics and Skincare Brands.
- Supervise a team of 27 Beauty Advisors across A and B Doors.
- Contribute to sales plans for the brands.
- Monitor the sales figures against forecasts.
- Coordinate with the visual merchandising team.
- Organize and implement sales promotional, and external Marketing events.
- Prepare reports on operational issues.
- Participate in the implementation of the media and marketing plan.
- Review the brands monthly activity plan in accordance with International guidelines.

Marketing coordinator

Holdal Group , Beirut - Permanent contract

From March 2010 to April 2012

- Managing a portfolio of different Perfumes, Cosmetics and Skincare Brands.
- Supervise a team of 27 Beauty Advisors across A and B Doors.
- Contribute to sales plans for the brands.
- Monitor the sales figures against forecasts.
- Coordinate with the visual merchandising team.
- Organize and implement sales promotional, and external Marketing events.
- Prepare reports on operational issues.
- Participate in the implementation of the media and marketing plan.
- Review the brands monthly activity plan in accordance with International guidelines.

Administrative coordinator

Les Affichages Pikasso - Permanent contract

From July 2009 to February 2010

- Manage administrative contracts, purchases expenses.
- Organization of events.

Additional training

Master

Ecole Superieure des Affaires - Management

2007 à 2009

Associations

Donner Sang Compter

Volontaire

Scouts du Liban

ex Membre et assistante

Degree

USJ – FGM – Licence – 2007 – Licence en gestion et management

Languages

Français - Notion

Anglais - Notion

Arabe - Langue maternelle