Situation professionnelle
Souhait professionnel
Expériences professionnelles
Senior performance executive – adidas (gcc, north african & regional markets)
WPP Media , Beirut - CDI
De Novembre 2025 à Aujourd'hui
-Drive performance marketing campaigns for Adidas across eight regional markets, leading full-funnel campaigns on Meta,
TikTok, and Snapchat to support app acquisition, re-engagement, and revenue growth.
• Manage campaign performance and optimization strategies across multi-market campaigns, driving app acquisition, re-
engagement and revenue growth while optimizing against KPIs including CPI, CPS and ROAS.
• Deliver weekly performance reporting translating campaign insights into actionable decisions for enterprise stakeholders.
• Partner with internal teams and clients to define bidding, budget allocation, and optimization strategies that improve
campaign efficiency across multiple markets.
• Execute campaigns across GCC markets (UAE, KSA, Qatar, Oman, Bahrain, Kuwait) as well as Egypt & Morocco, ensuring
localized strategies and consistent KPI delivery.
• Support cross-channel strategy with exposure to Google Ads (Search & Pmax) for full-funnel alignment.
Performance marketing executive – saudi airlines (global, gcc & regional markets)
Publicis Groupe , Beirut - CDI
De Août 2024 à Octobre 2025
• Lead on social media buying on several platforms(including Meta, X, Snapchat, TikTok, LinkedIn and Pinterest),
ensuring all functions are optimized to achieve high levels of growth with a focus on Saudi Airlines KPI’S.
• Ensured Saudi Airlines KPIs, goals, and objectives are achieved by closely monitoring, optimizing, and analyzing
campaigns on a regular basis while maintaining cost-efficiency.
• Build and maintained strong relationships with clients offering regular analysis, recommendations, and feedback.
• Delivered regular weekly reports to stakeholders and highlighted actionable insights related to KPI’S & metrics.
• Provided training and mentorship for Junior team members ensuring high standards in execution ,optimization
and reporting .
Senior business developer
Allianz SNA S.A.L. , Hazmiyeh - CDI
De Septembre 2021 à Mai 2024
• Collaborated with branch and unit managers to develop the branch in terms of production and
recruitment.
• Contributed to delivering training for new consultants and ensure their integration by supporting and
guiding them .
• Demonstrated a strong understanding of the insurance industry and its impact on business growth.
• Responsible for managing several accounts while providing exceptional customer service and support.
• Monitored and analyzed accounts performance by incorporating new strategies and techniques
• Identified new business opportunities & maintained relationships with existing clients.
• Successfully closed deals and exceeded sales targets.
Parcours officiels
Langues
Arabe - Langue maternelle
Anglais - Courant
Français - Courant