Résumé
Lama ATOUI
Born on August 24th, 1986
Lebanese
Single
E: lamaatoui@gmail.com
P: +961 1 658874
M: +961 3 034452 - +961 71 305136
Education
Saint Joseph University (USJ)
2010 – 2014
Master’s Degree, Information and Communication
Saint Joseph University (USJ)
2005 – 2008
Bachelor of Arts, Business and Management
Saint Joseph de L’Apparition – Beirut
1989-2004
Lebanese Baccalaureate, Life Sciences
A highly motivated Media Consultant and Strategist, Communication Arts and Public Relations University
Instructor with over 12 years of experience in the media field
Looking for more challenges within my career and striving for continuous knowledge
Lebanese International University (LIU), February 2021 – Present
- Journalism Major Emphasis Coordinator – School of Arts and Sciences,
Communication Arts Department
• Advising Journalism students on their curricula and courses
• Coordinating Journalism courses and revising syllabi
• Coordinating and supervising teaching among Journalism instructors in all campuses
Lebanese International University (LIU), September 2016– Present
- Communication Arts Department Coordinator and Advisor – Tyre
Campus
• Coordinating all academic tasks between department instructors and students
• Coordinating all administrative tasks between administration and department
instructors
• Advising students on all department courses and registration
• Preparing all courses offerings for upcoming semesters
• Organizing all in-campus and extra curricular events for the Communication
Arts department
Lebanese International University (LIU), February 2016 – Present
- Instructor – School of Arts and Sciences, Communication Arts
Department
• Teaching core, common and major courses for Advertising, Public Relations,
Journalism and Radio/TV Majors
• Courses:
o Introduction to Communication Studies
o Theories of Perception
o Rhetoric and Persuasion
o Research Methods in Communication Arts
Teaching
ExperienceTrainings
Starmanship & Associates: Awarded a certificate of successful completion of:
• The Ken Blanchard Companies Situational Leadership® II
Workshop.
• The Gold of the Desert Kings Workshop
Al Jadeed TV: Awarded a certificate of completion of Programs and Promotions
Scheduling training, in association with Mr. Rabih Haber, I also underwent
several trainings in many departments and in control rooms with programs
directors, assistant directors, producers, editors, promotions editors and others
Banque Du Liban – 2007
- The Direction of Banks and The financial operations Departments
Bank Audi S.A.L. - Audi Saradar Group - 2007
- Over-the-Counter Operations and Customer Services
Al Jadeed TV, January 2015 – June 2016
Business Analyst – New Media and Strategy Department
• Working in the New Media and Strategy department
• Reviewing the actual processes within the company and suggesting more efficient
models and workflow processes
• Evaluating and solving business challenge
• Strategic Planning to identify the organization's business needs
• Business Model Analysis to define the organization's policies and market
approaches
• Business Development to identify potential future income sources for the company
Al Jadeed TV, Summer 2005, Summer 2006, June 2008 – December 2014
Programs Scheduling Unit Manager – Programming Department
• Programs and promotions planning, internal follow-up and marketing
• Advertisements external and internal follow-up
• Full internal communication with all TV departments
• Supervising and managing daily on-air programs scheduling
• I worked on the Pinnacle Thunder Server System and Omneon Server System
which organize second by second all the programs, promotions, and live shows going
on air all day long. I also gained good experience in the play out system.
I was assigned the position of Project Manager for the creation, training and
implementation of the commercial, scheduling, programming, transmission, creative
and production protocols for all the concerned departments at Al-Jadeed TV, since
August 2013
Professional
Experience
Teaching
Experience
o Media Planning and Audience Analysis
o Mobile Media
o Travel Journalism
o Media Management
o Public Relations Principles and Concepts
o Public Relations Practice and Analysis
o Public Speaking
o Public Relations Event Management
o Introduction to Western Civilizations
o Critical Inquiries in Public Relations
o Senior Studies in Public RelationsCharacteristics
• Excellent analytical, organizational, interpersonal and communication skills.
High Attention to details
• Available to travel, to work on rolling shifts and on extra time, weekends and
Holidays
• Excellent computer and keyboard skills
Languages
• Arabic: Native language, Fluent Spoken and Written
• English: Fluent Spoken and Written
• French: Fluent Spoken and Written
Interests and
Activities
• Online and offline researches, Internet surfing and exploring
• Music, reading, volunteer work, educational and social activities
Official
Certificates
and
References
• Available Upon Request
Capabilities
Operating systems
• DOS, Windows
Applications
• Expert in Microsoft Office (Word, Excel, Power point, Access, Publisher) and
in Microsoft Project Manager
• Good knowledge in Web Design, Web Expert, Quark Xpress, Adobe
Premiere, Adobe InDesign and Adobe Photoshop
Programming Languages
• Basic and Visual Basic
Achievements
Master’s Degree main thesis - 2014
A thirty minutes filmed documentary about the verbal and non-verbal
communication of the top five political leaders in Lebanon
https://www.youtube.com/watch?v=YejJdu8vVAE
Publications:
- A thorough study about Salafism in Lebanon, published in an academic yearly
issued magazine, Kalam, by Annahar Newspaper, 2013
- A thorough investigative study about the social role of the UNIFIL mission in
South Lebanon, published in an academic yearly issued magazine, Kalam, by
Annahar Newspaper, 2013
Business Analysis main projects - 2015
Full consultancy proposals for Al Jadeed TV
Full budgeting 2015 for Al Jadeed TV
Lebanese Channels Encryption Study – Technical and business models
Lebanese Channels cost synergy analysi