Mikaella SAMSON

• Digital Marketing: Establish and manage PROLA’s online presence across the website, Instagram, Facebook, LinkedIn, and Upwork profile. Oversee website creation, review designs, and develop all written content.
• Social Media Management: Create and manage social media accounts and content to support the company's online presence. Collaborate with the design team to create visually appealing visuals and content.
• Content Creation: Write and edit marketing materials such as email campaigns, website content, and presentations.
• Stakeholder Relations: Act as the key contact between clients, suppliers, and executives. Foster strong relationships to ensure smooth communication.
• Project Acquisition: Search for and pitch projects on Upwork, write compelling cover letters, and manage leads.
• Customer Experience: Develop account management and customer experience structures and processes. Handle customer complaints and work to enhance overall customer satisfaction.
• Event Planning: Assist with the planning and execution of company-related events, both online and offline.

• Annual Strategy Development: Supported the Marketing Director in evaluating and developing the annual marketing strategy, setting objectives, organizing corporate presentations, and managing marketing and advertising activities.
• Event Coordination: Organized and attended conferences, exhibits, meetings, and events as required, ensuring seamless execution.
• Content Management: Managed marketing and communication materials, including briefing, proofreading, and content creation.
• Program Execution: Planned, executed, and tracked marketing programs such as email campaigns, events, social media initiatives, and content marketing to support department objectives.