Situation professionnelle
Expérience professionnelle
B2b saas content writer
Lucidya , Riyadh - CDI
De Décembre 2024 à Aujourd'hui
• Executing comprehensive content marketing campaigns by developing bilingual (AR & EN) content across multiple channels, ensuring 100% adherence to brand tone, editorial guidelines, and SLAs, and resulting in increase in organic traffic and improvement in content engagement metrics.
• Leading the localization and adaption of content for Arabic-speaking markets, ensuring linguistic accuracy, cultural relevance, and alignment with regional market nuances.
• Developing and maintaining compelling, product-focused content, including whitepapers, case studies, user guides, reports, and feature announcements, and collaborating closely with product teams to write/translate intricate product capabilities into digestible, value-driven content that enhances customer education and adoption.
• Researching and producing long-form, data-backed content on customer experience (CX), AI-driven insights, and market trends, optimizing for search intent and high-value keywords.
• Drafting high-converting content for emails, newsletters, masterclasses, podcasts, and webinars to improve content engagement time, lead quality scores, community sentiment, and content-influenced customer retention rates.
• Implementing data-driven content optimization strategies using analytics tools to improve content performance and ROI.
• Creating and updating the brand editorial style guide to establish a unified tone of voice across all multilingual content assets.